Marketing in Today's World

A hands-on, social-media-first marketing course for product makers and solopreneurs. Twelve levels take you from "I built something, now what?" to a complete system: positioning, one chosen platform, a content flywheel, scroll-stopping hooks, an owned email audience, a 7-day launch playbook, and the only three metrics worth tracking. Every level ends with a Try This Now action, so you finish with real assets, not just notes.

Levels

1. 01
   Welcome: Why Marketing Feels Broken (and Isn't)

   Reading + practice
2. 02
   Finding Your One True Audience

   Reading + practice
3. 03
   Your Story Is Your Strategy

   Reading + practice
4. 04
   Watch: Positioning in Practice

   Video level
5. 05
   Choosing Your Platform (You Only Need One)

   Reading + practice
6. 06
   The Content Flywheel: Make Once, Post Five Times

   Reading + practice
7. 07
   Writing Hooks People Actually Stop For

   Reading + practice
8. 08
   Watch: Anatomy of a Viral Product Post

   Video level
9. 09
   Building in Public Without Burning Out

   Reading + practice
10. 10
    From Followers to Fans: Email & Community

    Reading + practice
11. 11
    Launch Week: A 7-Day Playbook

    Reading + practice
12. 12
    Measuring What Matters (and Ignoring the Rest)

    Reading + practice

Facilitator